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Dive into the dynamic world of fashion technology, explore sustainable trends, master the art of personalization, and unlock the secrets to business success in the ever-evolving industry. Stay ahead of the curve with our weekly insights, ensuring you're not just following trends but setting them.

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Winning Over Gen Z: Smart Approaches to Minimize Cart Abandonment

The key to boosting eCommerce sales significantly doesn't involve costly marketing campaigns or collaborating with popular TikTok influencers. Instead, the focus should be on addressing the issue of shopping cart abandonment. Read more to learn the top tactics!

Personalization tools should be top of every fashion retailer’s wishlist — Here’s why

Where once a targeted discount code sent on a customer’s birthday was enough, today’s shoppers have come to expect a retail experience tailored specifically for them from start to end. A recent McKinsey study found that 71% of modern consumers demand personalization — and yet just 60% believe that brands are hitting the mark. For the 40% that […]

Why Your Product Page Doesn't Sell?

Fashion brands will need to improve their product pages to attract, engage, and convert customers as they flood online to serve this growing population of potential customers. As you can imagine, competition has become much fiercer in recent years. Retailers must also customize their product pages to improve the user experience (UX), or the customer’s journey […]

Empowering E-commerce: Turning Online Shopping into a Time-Saving Experience

To be successful in e-commerce, you must look up from your computer and view the universe through your customers’ eyes. For many customers, shopping now involves more than just completing transactions. It’s more about keeping every shopper engaged and entertained. Even if your fashion e-commerce business sells one of the hottest products on the market, you […]

Revolutionizing Fashion Retail: The Impact of AI Technology on Inventory Management

Inventory management systems’ capabilities can be greatly increased using AI-based solutions. Visual recognition, demand forecasting, and smart proposals are all used extensively by many businesses worldwide. Utilizing such methods lowers costs, boosts sales, and improves the customer experience. Shopping stores like Levis’Store, Gap, and Old Navy rely on visual recognition AI. It allows for virtual clothing viewing and trying on for […]

Breaking the dominance of brick-and-mortar retail: Addressing apparel e-commerce’s pain points

Global e-commerce sales have been growing at an annual rate of 19.4% over the past five years, owing to the convenience of online shopping. Shoppers can browse whenever it suits them, compare prices across multiple retailers, and checkout without changing their pajamas. And yet, consumers are still opting to venture out to freshen up their […]

From offline to online and back again: The importance of a modern omnichannel experience

Modern shoppers are a diverse bunch, each desiring a personalized retail experience. But they share some similarities: Notably, they’re more than happy to walk away when brands fail to meet their desires. Some customers like to browse on their smartphones, others through social media. Video games, voice assistants, live streaming… Research by McKinsey shows that more than […]

Harnessing Customer Insights with AI: Turning Data into Action

With the ever-increasing volume of data at their disposal, businesses today have an unprecedented opportunity to understand their customers and deliver personalized shopping experiences. This is especially crucial for fashion retailers, as customers now expect tailor-made interactions. In fact, a staggering three-quarters of shoppers express frustration when companies fail to provide personalized engagement. The journey […]

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