Dive into the dynamic world of fashion technology, explore sustainable trends, master the art of personalization, and unlock the secrets to business success in the ever-evolving industry. Stay ahead of the curve with our weekly insights, ensuring you're not just following trends but setting them.
GUESS JEANS recently marked its 40th anniversary with an immersive celebration highlighting its history, innovation, and commitment to sustainability. The brand unveiled its latest GUESS JEANS line during the January 2024 Pitti Uomo event.
Discover how Garderobo AI’s smart styling solutions have transformed the landscape of conversion rates, boosted AOV and UPT, taking a legendary sportswear brand’s metrics to unprecedented heights!
Many fashion brands and retailers choose on-model photography to showcase their products due to several advantages. Firstly, using human models adds a vibrant and personal touch to e-commerce, infusing products with personality and life that mannequins lack. Models can depict products in action, helping customers imagine incorporating them into their lives. Secondly, models promote diversity […]
Fashion costs our environment dearly, accounting for an estimated 10% of human-made greenhouse gas emissions. And its impact is only getting worse, with fashion production expected to triple by 2030. With global warming on track to exceed 1.5°C — viewed as the ‘tipping point’ for large-scale irreversible damage — within the next decade, the industry […]
Although the current state of the economy has dampened interest in taking on risky investments, fashion groups and brands like LVMH, Kering, H&M, and Stella McCartney continue to invest in startups providing innovative and sustainable solutions to the fashion industry. One of the latest projects from Stella McCartney is a $200 million venture capital fund that is dedicated […]
Where once a targeted discount code sent on a customer’s birthday was enough, today’s shoppers have come to expect a retail experience tailored specifically for them from start to end. A recent McKinsey study found that 71% of modern consumers demand personalization — and yet just 60% believe that brands are hitting the mark. For the 40% that […]
Fashion brands will need to improve their product pages to attract, engage, and convert customers as they flood online to serve this growing population of potential customers. As you can imagine, competition has become much fiercer in recent years. Retailers must also customize their product pages to improve the user experience (UX), or the customer’s journey […]
To be successful in e-commerce, you must look up from your computer and view the universe through your customers’ eyes. For many customers, shopping now involves more than just completing transactions. It’s more about keeping every shopper engaged and entertained. Even if your fashion e-commerce business sells one of the hottest products on the market, you […]
Inventory management systems’ capabilities can be greatly increased using AI-based solutions. Visual recognition, demand forecasting, and smart proposals are all used extensively by many businesses worldwide. Utilizing such methods lowers costs, boosts sales, and improves the customer experience. Shopping stores like Levis’Store, Gap, and Old Navy rely on visual recognition AI. It allows for virtual clothing viewing and trying on for […]
Global e-commerce sales have been growing at an annual rate of 19.4% over the past five years, owing to the convenience of online shopping. Shoppers can browse whenever it suits them, compare prices across multiple retailers, and checkout without changing their pajamas. And yet, consumers are still opting to venture out to freshen up their […]
Modern shoppers are a diverse bunch, each desiring a personalized retail experience. But they share some similarities: Notably, they’re more than happy to walk away when brands fail to meet their desires. Some customers like to browse on their smartphones, others through social media. Video games, voice assistants, live streaming… Research by McKinsey shows that more than […]
The fashion industry has been swept up in the wave of artificial intelligence innovations. In recent times, companies, retailers, and enthusiasts have eagerly embraced AI technology to enhance the way we shop and dress. This trend is rapidly evolving. According to McKinsey & Co., generative AI holds the potential to contribute a staggering $150 billion […]
With the ever-increasing volume of data at their disposal, businesses today have an unprecedented opportunity to understand their customers and deliver personalized shopping experiences. This is especially crucial for fashion retailers, as customers now expect tailor-made interactions. In fact, a staggering three-quarters of shoppers express frustration when companies fail to provide personalized engagement. The journey […]
The fashion sector has gained renown for its substantial impact on the environment, encompassing factors such as carbon emissions, water consumption, chemical contamination, and the proliferation of waste. The task of upholding equitable compensation, secure labor environments, and morally principled treatment of workers across the worldwide supply network remains an ongoing and pressing endeavor.
