Introduction
Abandoned carts are a big issue for online stores. In the fashion industry, this problem is especially pronounced. In the third quarter of 2024, 86% of luxury apparel carts and 80% of regular apparel carts were abandoned on desktop devices. On mobile devices, the rates were even higher: 88% for luxury apparel and 86% for regular apparel.
Many stores try sending reminder emails, but they often miss the mark. What if instead of just suggesting products, you showed shoppers a complete look? This case study shows how adding styled outfits to emails turned abandoned carts into sales.
The Challenge
Cart abandonment happens all the time. Stores send emails with product recommendations, but those don’t always work. Without a visual of how the items would look together, customers might feel unsure and hesitant about completing their purchase.
The Solution
We used GardeRobo.ai to create “TotalLooks” in emails. Instead of just showing a single item, we showed how it could be matched with other products to create an outfit. This gave customers a clearer sense of the look and made them feel more confident in their choices.
GardeRobo.ai easily integrates with any email service, making it simple for stores to start using right away.
How It Worked
GardeRobo.ai’s algorithm made personalized outfits based on what the shopper had in their cart. These styled emails went out to people who had abandoned their carts. They saw a complete look rather than just individual items.
The Results
The results were impressive. Personalized styling approach not only reduced cart abandonment but also enhanced the overall shopping experience, leading to higher sales and customer satisfaction:
- View-to-click rate: +35%
- View-to-cart rate: +91%
- Click-to-cart rate: +42%
- View-to-purchase rate: +64%
- Click-to-purchase rate: +21%
- Average Order Value: +21%
- Revenue: +107%
The revenue from these emails was much higher compared to ordinary recommendation emails.
The Impact
Showing outfits helped shoppers visualize how the items worked together. This small change led to twice the turnover for users who came back to their carts compared to those who got standard recommendations.
Conclusion
Personalized styling in emails works. By showcasing shoppers complete looks, stores can make a stronger emotional connection, drive more clicks, and increase sales. GardeRobo.ai helped turn abandoned carts into actual purchases with just a few smart adjustments.
Enhance your sales and minimize cart abandonment today. Our platform enables you to craft personalized "Total Looks" within your emails, leading to increased conversions.
