Dive into the dynamic world of fashion technology, explore sustainable trends, master the art of personalization, and unlock the secrets to business success in the ever-evolving industry. Stay ahead of the curve with our weekly insights, ensuring you're not just following trends but setting them.
Discover how Garderobo AI’s smart styling solutions have transformed the landscape of conversion rates, boosted AOV and UPT, taking a legendary sportswear brand’s metrics to unprecedented heights!
The key to boosting eCommerce sales significantly doesn't involve costly marketing campaigns or collaborating with popular TikTok influencers. Instead, the focus should be on addressing the issue of shopping cart abandonment. Read more to learn the top tactics!
Many fashion brands and retailers choose on-model photography to showcase their products due to several advantages. Firstly, using human models adds a vibrant and personal touch to e-commerce, infusing products with personality and life that mannequins lack. Models can depict products in action, helping customers imagine incorporating them into their lives. Secondly, models promote diversity […]
Originally intended as workwear, the garment has evolved into a timeless design that has been embraced by many generations. In honor of the anniversary, Levi’s is redesigning the men’s 501, which debuted in 1954, drawing inspiration from the model that launched that very same year but with a higher rise and a slightly slimmer leg fit. The 501 style, the first […]
Where once a targeted discount code sent on a customer’s birthday was enough, today’s shoppers have come to expect a retail experience tailored specifically for them from start to end. A recent McKinsey study found that 71% of modern consumers demand personalization — and yet just 60% believe that brands are hitting the mark. For the 40% that […]
Fashion brands will need to improve their product pages to attract, engage, and convert customers as they flood online to serve this growing population of potential customers. As you can imagine, competition has become much fiercer in recent years. Retailers must also customize their product pages to improve the user experience (UX), or the customer’s journey […]
